Jose Farro
Counsellor & Coach
B.A.
Jose is a counsellor and coach at VMA Psych, offering thoughtful, grounded support to individuals, couples, parents, and families. His work is rooted in Acceptance and Commitment Therapy (ACT), Cognitive Behavioural Therapy (CBT), with a strong focus on emotional resilience, effective communication, and intentional action. He also provides individualized ADHD coaching, helping clients develop practical strategies for focus, organization, and follow-through in daily life.
Whether supporting individuals through personal challenges, helping couples strengthen connection, guiding parents through behavioural and emotional concerns, or coaching adults with ADHD one-on-one, Jose’s goal is to create a compassionate, non-judgmental space where clients feel understood, empowered, and supported in creating meaningful, lasting change.
Right For You If
You’re feeling stuck in a relationship (with your partner, family, or child) and want to build healthier, more authentic ways of communicating and connecting.
You’re navigating major life changes — such as becoming a parent, career transitions, or loss — and want grounded, compassionate support.
You’re working on strengthening your sense of self-worth, confidence, or emotional resilience in the face of self-doubt or past experiences.
You’re hoping to manage anxiety, overwhelm, or emotional dysregulation with practical skills anchored in mindfulness and evidence-based strategies.
Frequently Asked Questions
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Areas Of Support
Couples & Relationship Counselling
ADHD Coaching
Family Dynamics & Communication
Parenting Support & Positive Discipline
Self-Esteem & Identity Development
Anxiety, Stress & Overwhelm
Emotional Regulation & Resilience
Life Transitions & Personal Growth
Bilingual therapy (English & Spanish)
Professional Focus and Approach
Jose is a clinical counsellor and coach with over a decade of experience in the mental health field. He brings a structured, collaborative approach to counselling and coaching, drawing primarily from CBT and ACT to help clients develop emotional regulation, psychological flexibility, and effective coping skills. His work is tailored to each client’s needs, whether they are individuals seeking personal growth, couples navigating conflict, parents working to support their children, families improving communication, or adults benefiting from focused ADHD coaching.
His practice emphasizes practical skill-building alongside deeper emotional insight, allowing clients to translate therapy and coaching into real-world change. As a devoted husband and father of two, Jose brings a grounded, real-life perspective to his work, offering insight into the complexities of relationships, parenting, and balancing personal growth with everyday responsibilities.
Specializations
With a strong academic foundation in philosophical studies and a Bachelor's degree in Psychology, Jose has spent the past decade refining his expertise across various branches of psychology. He provides specialized support for individuals with issues such as anxiety, depression, and life transitions, as well as couples and family counselling to address conflict resolution, parenting challenges, and communication breakdowns. Alongside his counselling practice, Jose has extensive experience leading parenting classes and workshops for parents and couples, particularly in the area of Positive Discipline. In these programs, he’s supported caregivers in understanding child behaviour, regulating their own emotional responses, and applying mindful, respectful strategies that promote cooperation, connection, and healthy relationship building. This background allows him to help families transfer therapeutic insights into practical, everyday tools that bring more calm, clarity, and direction to their interactions.
Education and Experience
Trained in Peru, Jose earned his Bachelor’s degree in Psychology from the Universidad de Lima, where he was later invited to serve as an assistant professor in Basic and Higher Cognitive Processes. He is certified through the Positive Discipline Association, with specialization in Adlerian Psychology. He also holds a diploma in Behavioural Sciences, allowing him to apply Applied Behavioural Analysis (ABA) principles in his work with children on the Autism Spectrum. Jose’s diverse educational background and hands-on clinical experience support a well-rounded, evidence-based approach to counselling and coaching. He is committed to providing high-quality, client-centred care across individual, couples, family, parenting, and ADHD coaching contexts.
Ready to Take the Next Step?
You don't have to go through this journey alone. For expert, dedicated guidance through your mental health challenges, contact VMA Psych, Toronto's trusted source for psychological assessments, and mental health support.